Magisto is the video editing tool for this. With this online tool, movies that have a professional sheen can be made from one’s pictures and videos. Its wide range of features makes it easy for users to come up with videos that not only entertain but are also fun to watch.
What is Magisto?
Magisto is a video management solution designed to help marketing professionals, agencies, and businesses of all sizes use inbuilt photos and videos, soundtracks, and editing styles to create and share videos across Facebook, YouTube, Instagram, and other platforms. Developers can include custom branded colors, text, and fonts, as well as personalized logo in the videos. It also lets teams embed videos across websites and gain insights into analytics on a unified interface.
Who should use Magisto?
Magi sto allows anyone to turn all of their old mobile footage into a compelling video with a professional look, ready to share on all platforms. With the help of magical technology, the Magisto app analyzes your videos, selects interesting clips and automatically edits them along with transitions and music. This means that no editing skills are required to create videos with Magisto.
Why should you use Magisto?
- Ease of use.
- Unique compared to other options in the field.
- Good variety of editing options.
The ease to upload, sort and edit videos.
The many options to add themes, music, and styles.
The ability to host, download and share all from within the same platform.
Personalize your videos
- Editor Magisto
- Name the video: Set and change the name of the video in the upper left corner of the screen.
- Editing Style function: Customize the video to suit the purpose based on the use of available video templates: from product reviews, product manuals or product overviews… In addition, The Editing Style feature also allows you to change the color of the video theme.
You can immediately use the available marketing video templates. These video templates have been optimized by Magisto to fit platforms like Facebook and YouTube.
- Soundtrack function: Users can make their videos come alive by inserting sound effects from audio files into the video. Magisto’s audio library has over 1,000 free songs organized by different genres. And you can search for music that matches the video using smart filters.
Besides, you can also upload personal music from your phone, computer or completely remove the background music if needed.
- Video Settings function: Here, users can change the effect and control the speed, tempo and orientation (horizontal, vertical and square) of the video. This feature also allows to insert logo and contact information or subtitles into the video.
When editing a video, you can click on the storyboard to be presented with several options:
- Highlight Videos
Rotate and Hide
Subtitles (Add subtitles)
From the top left corner, users can insert photos from Magisto’s collection, Google Photos or upload directly from their computer.
- About video image quality: Professional package users can download videos to their computer with a maximum resolution of 720p (HD quality). Business plan subscribers can download videos at up to 1080p (Full HD quality).
Magisto Mobile App – the application for making marketing videos on the phone
- Magisto also has apps available for iOS and Android operating systems. Users can create videos on the go and edit videos comfortably on mobile devices and share widely on social networking sites.
Sharing, Exporting & Saving
For Magisto, digital marketing professionals will have many options when it comes to video sharing. Magisto supports video sharing through the following forms: video embed URL and share via email. Details of this sharing function are as follows:
- Share: After completing the video, you can share to Facebook, Vimeo, YouTube, Twitter and email immediately.
- Embed: Copy and paste the embed code of the video into the web page.
- In addition, Magisto integrates with MailChimp, ActiveCampaign, Aweber, HubSpot, Drip, Constant Contact, and many other related marketing platforms.
- On the other hand, from the same menu option, the user can control the size of the video by observing the video from the thumbnail screen.
- Email: This is a prominent feature that allows sending marketing videos to email lists Gmail, Yahoo and Outlook… available.
Share Link: Share a link to your video marketing page or to any website.
- After exporting the video, users can share the video to social media and other platforms using the Sharing settings feature. Here, users can see total views, original views, unique viewers and average watch time.
- Download: Download the video and save it to your computer as MP4.
- You can use Magisto to promote on social networks or connect directly with your customers:
- Facebook: Designed videos to help connect marketers and small businesses.
Instagram: Suggest a strategy, learn about new tools, and replicate existing marketing campaigns through Instagram.
HubSpot: Email marketing videos to a list of specific email addresses in HubSpot.
YouTube: Easily share marketing videos to YouTube in resolutions depending on the subscription plan.
Email: Send marketing video via email platforms like Yahoo, Gmail, Outlook, etc.
In conclusion, Although not one of the best video making software, Magisto is a great video marketing platform, with the advantages of ease of use and extremely effective features, certified by YouTube.